“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel
The above quote sounds vaguely like the warfare axiom - amateurs talk tactics, professionals deal in logistics. I struggle with marketing, finding it much harder to reach out to readers than to sit in my summer office and write stories. The former seems an exercise in mercenary self-aggrandizement. The latter? A sunny day among the trees and flowers, faithful dogs at my feet.
But, I am also an observer of marketing. I get to watch what works, and what doesn’t, every time I visit the Kindle Direct Publishing dashboard and see if anyone has read my published writing. While not all of the conclusions I draw are concrete, it is fun to speculate.
For example, I’ve acquired a “following,” if you want to call it that, on X - formerly Twitter. It ebbs and flows based on, among other things, the number of bots and porn sites that glom onto everyone, trolling their wares. I’ve also engaged a few disreptables, including one person who labeled my writing as “chick porn.” That sort of thing I usually laugh off, stopping to suggest the poster buy a book. The typical reply is something on the order of “Not if it was the only book for sale in the universe…” but you never know what happens next.
It seems that when I engage in social media give and take the number of visits to my web site increases, and the bounce rate… You’re really not in the mood to geek out on web site analytics, right? The good stuff gets gooder, that’s really all I care about.
Sometimes, it leads to a corresponding bump in sales. Sometimes it doesn’t. If correlation isn’t necessarily causation, is non-correlation necessarily non-causation? Or, something? I suppose I should be looking long term, but tactically…
That’s why this week’s activity is both refreshing, and puzzling. Someone is dabbling in Karen… Okay, that sounds awkward. I had someone read a few pages of Out of Ideas, a few more of The Heart of the Matter and then digested the entire short story A Parasol in a Hurricane in one day. It looks like someone who was drawn to the idea of the Karen Sorenson books but hasn’t yet gotten the “cowbell fever.”
Is this a rational conclusion? How would I know. I just write the stuff. I put serious, heroic people in complicated situations and let them figure it out for themselves.
Yeah, that’s actually how it works. Maybe I should ask Karen.